1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to site owners. Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (stored on your device for a set period).
2. How We Use Cookies
CHIVAM BLOGS uses cookies in the following categories:
2.1 Essential Cookies
These cookies are strictly necessary for the Site to function. They cannot be disabled. They do not track you for marketing purposes.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| chivam_cookie_consent | CHIVAM BLOGS | Stores your cookie consent preference (Essential Only / Accept All) | Persistent (localStorage) |
2.2 Analytics Cookies
These cookies help us understand how visitors interact with the Site. All data is aggregated and anonymised. These cookies are only set after you click “Accept All” on our consent banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Stores session state | 2 years |
| _gid | Google Analytics | Distinguishes users within a session | 24 hours |
2.3 Advertising Cookies
These cookies are used to deliver advertisements relevant to you and your interests, and to measure the effectiveness of ad campaigns. They are set by Google AdSense and its partners. Google uses the DART cookie to serve ads to users based on their visit to our Site and other sites on the internet. These cookies are only set after you click “Accept All” on our consent banner.
We do not pass personally identifiable information to Google's advertising systems. Ad targeting is cookie-based only.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| DART | Serves ads based on prior visits to this site and other websites | 13 months | |
| IDE | Google DoubleClick | Used for targeted advertising and measuring campaign effectiveness | 1 year |
| DSID | Google DoubleClick | Identifies signed-in Google users for ad personalisation | 2 weeks |
| test_cookie | Checks if the browser supports cookies | Session |
3. Managing Your Cookie Preferences
When you first visit the Site, you will see our cookie consent banner. You can choose:
- Accept All — Enables all cookies including analytics and advertising.
- Essential Only — Only the essential cookie (your consent preference) is stored. No analytics or advertising cookies are set.
To change your preference after your initial choice, clear your browser's localStorage for this site and refresh the page — the consent banner will reappear.
4. Browser-Level Cookie Control
You can also manage cookies at the browser level. Most browsers allow you to:
- View cookies stored on your device
- Block cookies from specific websites
- Block third-party cookies
- Delete all cookies when you close the browser
Note that blocking all cookies may affect the functionality of some websites. For browser-specific instructions, see your browser's help documentation.
5. Opt-Out Links
You can opt out of personalised advertising cookies using the following tools. Opting out means ads you see will not be personalised — you will still see ads, but they will be contextual rather than interest-based.
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
- Google Ads personalisation: Google Ad Settings.
- Digital Advertising Alliance (DAA) — all participating advertisers: optout.aboutads.info.
- Network Advertising Initiative (NAI): NAI Opt-Out Tool.
- European Interactive Digital Advertising Alliance (EDAA) — for EU/UK users: www.youronlinechoices.eu.
6. Changes to This Cookie Policy
We may update this Cookie Policy periodically. The “Last updated” date at the top of this page will reflect any changes. Continued use of the Site after changes constitutes your acceptance.
7. Contact Us
For questions about our use of cookies, contact us at legal@chivamservices.com.